Indigo helps its clients optimise their pricing policies and maximise their parking space utilisation rates. Thanks to our experience in strategic monitoring (business intelligence, revenue and yield management) in the parking sector, Indigo is able to offer a full pricing and financial service for all types of parking facility: airports, hotels, railway stations, hospitals and town-centre parking etc.
We help local authorities establish on-street parking price frameworks to suit each community and its individual challenges: town-centre revitalisation, increasing rotation rates, improving the local environment…
Analysing and anticipating user behaviour
Parking management generates data from many different sources, including online booking systems, season ticket sales, exit barriers and payment histories. We have developed a software programme specifically for parking management so we can provide our clients with comprehensive information and reports.
Our strategic monitoring and sophisticated analytical tools can be used to track activity interactively through control panels and dynamic reports, or to access raw data. That means our clients can monitor how their parking facilities are performing in real time.
Predictive analysis and detailed ad-hoc reports can be generated and compared to forecasts. For example, the number of calls made to Connecpark™ can be cross-referenced against the number of employees and their hours worked. Services like this make it possible to anticipate specific user behaviour in the medium- and long-term, and to adapt resources accordingly.
Offering the best services
Our goal is to capitalise on the analysis so we can offer products and services to the right person, at the right time and for the best price. In-depth study of user data enables the sophisticated management of parking services.
Yield management (or real-time pricing) is an integral part of our approach to revenue management. It is a dynamic pricing strategy that lets operators and managers adjust their services in response to demand.
We can launch innovative new products (packages, passes) and analyse their impact, as well as the impact of marketing campaigns. They can then be developed and adapted, leading to a better quality, more user-oriented service.
Optimising resource management
We work closely with our clients to optimise their flows. We analyse performance in detail at regular meetings, helping our clients manage their teams more effectively. When applied to valet services, for example, sophisticated analytical tools can help ensure a well-managed, premium service that adapts to take peak periods into account.
Services customised to meet clients’ needs
We offer a range of tailor-made pricing products and options. Our revenue management and business intelligence tools are also available as a stand-alone solution with full support and training. These software programmes have been implemented in the United Kingdom, Canada and the United States.
Respect for privacy
Wherever we collect personal data from we guarantee to keep the data confidential and to respect the current regulations and laws of each country we work in, like the new European law coming into force on 25 May 2018.